Marija Medić - Dragan Zlatović

TRADEMARK LICENSE IN THE NEW LAW OF INTELLECTUAL PROPERTY OF BOSNIA AND HERZEGOVINA

Summary

A trade mark licence can be an important tool for a trade mark owner, enabling it to derive significant rewards from granting a third party the right to use the mark under a licence agreement. In particular, licensors may benefit from increased revenues in the form of advances, minimum guarantees and running royalty payments, without increasing capital expenditures or ongoingexpenses; promotion of their trade mark through the licensee’s advertising, marketing and sale of the licensed products bearing the trade mark; and extension of the reach of the brand and enhanced protection of the trade mark in the licensed categories.

In this article we  explore some additional trademark  licence agreement provisions such as warranties, assignment/subcontracting, audit rights, ownership and protection of intellectual property, termination conditions, and post-termination rights in context of the  new intellectual property law in Bosnia and Herzegovina.

Key words: Intellectual property law, trademrk, licence, licence fee, Bosnia and Herzegovina