Dragan Zlatović, LLD*
PROTECTION OF INSTITUTION NAMES IN CROATIAN LAW
The name of the institution is one of its main features by which the institution is primarily identified in the field of its activities and how it differs from other entities. At the same time, given the diversity of activities in which institutions are engaged, regardless of whether it is in principle public service or non-profit activity, institutions also participate in a kind of market competition in which their name is promoted or advertised. Therefore, due attention must be paid to the protection of the name of the institution from unfair actions of other entities, especially in the existence of clear and consistent legal regulations, which will provide holders with quick and effective protection against possible violations of their registered rights.
Key words: non-profit organizations, institution, name of institution, company, firm.
* Assistant professor, head of the administrative department Polytechnic of Sibenik, Republic of Croatia.