Dragan Zlatović, LLM

REVIEW ON THE TRADEMARK LEGAL PROTECTION ACCORDING TO THE NEW ACTA AGREEMENT

Signing of the controversial international ACTA agreement, initial role of the most developed countries of G8 forum, joining of the most European Union countries, increase of counterfeit and piracy at the world market, harsh reaction of the public to the ACTA text, numerous protests, hacker attacks to state websites, insisting on respect of digital rights and personal and privacy rights - is all a part of recent global scene on this matter, which raises many open issues in the sense of legal protection of intellectual property rights and possible collisions with enjoying of fundamental human rights. In this text, besides the brief account on main ACTA agreement features, the author researches the question of possible innovations in the context of distinctive trademarks on the internet comparing to already existing international and communitarian legal sources and national legislation in this area.

Key words: ACTA, digital rights, European Union, trade, counterfeit good, intellectual rights.